Partners
Thus far for the Prosumer Card Program, we have partnered with Fifth-Third Bank to be our processor, manufacturer and fulfillment house. We're working with Arthur Blank to provide a more environmentally friendly recycled plastic that the cards are going to be printed on and we continue to research non-PVC and corn polymer alternatives.
The program will launch among a niche market to quickly gain excitement and build critical mass. We will leverage existing community-based networks & strategic partnerships and continue building alliances among retailers, wholesalers, member-based “hub” organizations and community-based organizations.
These grassroots efforts will be supplemented with an extensive public relations campaign by Hastings & Pleadwell, and marketing & advertising strategy by Attitudes Marketing. Both communications firms are focused upon sustainability-oriented business solutions. Joots will also be doing a comprehensive web-based marketing campaign, leveraging ebroadcasting tools with opt-in email lists, social networking sites, search engine optimization, etc. As we reach market saturation, we will begin moving into other markets and consider more traditional marketing approaches like TV/cable, radio & print. We will also collaborate with groups associated to our strategic partners mentioned above.
Programs
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